... here for your amusement ...

Friday, December 28, 2007

We're in the New York Times!



The "It" Moms made the New York Times today! I'm not kidding! They did a write up on the Discover Card videos we shot. Since Marni and I wrote the scripts and produced these little segments on helping the family "get it together" I have to say, I take great pride in the fact that they are recognized by the World's most distinguished newspaper! Here is the first part of the article... Please note the most important part............they call us: "yummy mummies." I liked that part the most. I attached the link at the bottom if you care to read the whole article!

Discover Tries Nurturing Parents
By LYNNLEY BROWNING
Published: December 28, 2007

IN a bet that managing your finances is like raising your child — trying, but rewarding — the Discover credit card has a new marketing partnership with Parents magazine, the nation’s most popular glossy about the world’s most demanding job.

The Discover card is producing content for Parents magazine, in print and on the Web, in the hope of gaining new business.

Created by the media agency Starcom USA of Chicago, the Discover campaign is aimed at getting droves of Parents readers to sign up for the perennially also-ran Discover card, which is dwarfed in market share by Visa, MasterCard and American Express.

The campaign does not try to bombard frazzled mothers with financial advice or credit card applications. Rather, like a good parent, Discover is taking a gentle and patient approach: it has placed a soft-sell campaign in Parents magazine and on its Web site, and has signed on as a sponsor of ParentsTV, a broadband television channel and Internet site presenting videos about parenting.

The anchor of the Discover campaign is a monthly editorial feature and advertising gatefold in the magazine, which is published by the Meredith Corporation. Both elements offer time-management tips intended to create what Parents calls more “together time.”

The Parents magazine Web site, http://www.parents.com/, serves up content both prosaic and glamorous, like tips on toddler diarrhea or “Hot Mama: The Best Celebrity Bellies of 2007.” In the same vein, a new Discover-sponsored portal on the parents.com Web site highlights “It Moms” and the slogan, “Get it together!” The videos on this channel show parents how to teach their children to do simple household tasks.


The portal has short videos of two “yummy mummies” who give advice on feeding the household pets and writing thank-you notes. In one video, a stylish blond mother cheerily instructs her toddler to write to her grandmother. The card the toddler writes on can be downloaded and printed from the Web site and features the Discover logo.
But will consumers — specifically, millions of mothers — also feel compelled to fill out applications for the Discover card?


Despite its popularity among existing users, who love its signature cash-back rebates, the Discover card has always been widely perceived as lackluster. Discover Financial Services, which was spun off from Morgan Stanley last summer and has struggled financially, has never been as widely accepted among retailers as the leading brands. Discover Financial Services’ stock price has been clobbered since its spinoff, losing about half of its value.
Still, Discover’s pairing with Parents underscores a growing trend in which marketers are linking up disparate brands in hopes of generating something greater than either could achieve alone.
“We’re trying to align the brand with content partners that are going after the same consumers,” said Mark Hosbein, a senior vice president for brand management and advertising at Discover. “Parents gives advice and tools on how to be a better parent, and Discover gives tools on how to manage money. It rolls off on our brand.”

For the rest of the article...see below!http://www.nytimes.com/2007/12/28/business/media/28adco.html?_r=1&ref=media&oref=slogin

Monday, December 24, 2007

Home-made Dance, Dance Game



The other night after dinner, Kelton announces that we will all be playing a game together. He marches upstairs with great intention, and returns shortly after with his little quilt blanket. As he's laying out the corners with the precision of a Naval officer making his bunk, he tells his dad to "turn'dup." Which means, "turn the music up."


His sweet face is full of determination and we are all dying to find out what he has in store for us. Whatever it is, we are in for something good.

"So, what game are we gonna play, buddy?"


(Here it is.......)

"Dance, Dance Pollution." (Supressed laughter.)
Yes, you heard me. Dance, Dance Pollution.

I'm sure you've heard of Dance, Dance Revolution, right? Well, at the Resnick house, apparently, we play Dance, Dance Pollution. A much more economical version where all you need is music, a blanket, and a 4 year old with a trememdous imagination.


Music blaring...We all played along. Stepping to the beat, placing our toes on the squares Kelton called out.

I've never played the real game before, but I don't believe it would have been any more fun than the version created by my 4 year old.


I cannot stand how cute he is sometimes!

Dance on!

Thursday, December 13, 2007

The Christmas Program

This is the scene on the way to Kelton's Christmas program. NOT a good sign.

If you look closely, you can actually see drool. As I looked at him in the back seat, I was convinced we would have some sort of "incident" that night.





Let's just do a quick review of last year's program: He cried, yelled at the kid standing next to him, stared at the floor, refused to sing the whole time and ended up sitting on the lap of his teacher for the final number. He looked like an angry drunk! So, this year, I worked REALLY hard at preparing him for what the night had in store. My mission all day was to keep him happy no matter what! I basically let him do whatever he wanted just before we left the house. I even instructed his siblings "not to mess with him." I felt like Mr. Roarke from Fantasy Island: "Smiles everyone, smiles...."

Ok, so we get to the school and I gently wake him, wipe the drool off his sweater and ease him out of his car seat. I run straight for the bathroom because, well, it's been a while. I practically had to "go to the bathroom for him" because he was so tired. (Moms with boys know what I'm talking about!) We rush into his classroom ON TIME (believe it or not) and I plop him down next to a little girl in a big, poofy Christmas dress. I begin massaging his mood. "Wow, buddy, you are a great puzzle solver. Look, all your friends are here and they're so excited to sing songs with you! Won't this be great!?" I wait until I see him make something that looked like a smile, and then I make my exit maneuver. "Ok, Pal... I'm going to go so I can get a good seat and cheer for you! I'll be waiving like crazy, so look for me! I love you... I'm so proud... have fun.... Are you ok????? Alright....Mom's gonna go now....."

Iside the auditorium, it is a zoo of parents, grandparents and family friends. The flashes and camcorders are nothing short of a frenzy of papparazzi. My little man comes out.....small...blue and grey stripes, and I literally start jumping up and down like a freak! The people next to me move, making a comment about "pageant moms." Oblivious and unaffected by it all, I flutter about insanely, waving with wild abandon hoping he will see his mom!




No such luck. The kid never even knew I was there.

However, He........ ABSOLUTELY ROCKED IT! Dude was so into it! The singing, dancing, the hand gestures....all of it! He even pulled out his own moves at different points throughout the night. He did this Egyptian head weave thing with his hands over his head while they were singing Away in a Manger that surprised us all. Kid was all about the improv! His dad, siblings and I were LOVING IT! Of course, we DIDN'T bring our video recorder, so you'll just have to take my word for it. It was definately a Christmas program night we will never forget.

Afterwords, we are supposed to pick him up in his classroom. THIS, is how he was when we came to get him. Please take some time to study this picture, for it is a rare occasion that he will "smile" for a picture.

We scooped him up and told him how great he was....and then we headed straight for the cookies and punch! The four kids took a "thumbs up picture" in front of the Christmas tree to commemerate the occasion!

I was thrilled....a night of possible dissaster ended up absolutely delightful. My little man was practically perfect! What a blessing! Somebody pinch me.



As he was eating his big, green frosting cookie, I said, "Can I take your picture?" To which he replied, "No...stop looking at me."

Whew....we got out of there just in time.

Monday, December 10, 2007

The "It" Moms are on Comcast!



Select On Demand

This month, the "It" Moms reached new heights! We are now part of Comcast VOD (click the "Select on Demand" above!) Yep...right there next to Martha Steward, HGTV, TLC, etc.... You will see Parents TV, the newest Meredith Corp. venture.




It's pretty incredible to see all of us on cable TV! The kids think it's "really cool" and I am thrilled! To steal a catch phrase from an old add campaign, "We've come a long way, baby!" Sniff, sniff...I'm so proud.

If you are a Comcast customer, check it out! Here's how to maneuver:

1. Go to channel 1 - Comcast on Demand
2. Scroll until you find the : Life and Home category and click it
3. Look for "Parents TV" and enter there
4. The IT Moms have their own channel and you can watch a ton of videos from the show!


Pretty wild, huh? What's next? Oprah!!! Oh.....Don't tease me...